Friday, January 27
12:30-1:45pm
room RTV 180
Media Arts & Sciences Speaker Series
Spring 2012
please join us this Friday for the second round in our
Spring 2012 Media Arts & Sciences Speaker Series, with talks about current
research projects by Bridget Rubenking and Travis Ross, and a response by
special guest Eliot R. Smith, Chancellors Professor of Psychological and Brain
Sciences at IU. coffee, tea, and cookies will be provided as usual!
Dynamic disgust: Dimensional underpinnings of responses
to blood, brutality and politics - by Bridget Rubenking
This preliminary study explores summative and over time
measures of dimensional emotion responses (positivity, negativity, and arousal)
and the discrete emotion of disgust to disgust-eliciting television messages.
Responses to different types of disgust eliciting content - from body products
and gory deaths to higher-order, socio-moral disgusts, such as overt racism,
and suggestions of sexual abuse are explored across 102 participants.
Additionally, individual differences in trait motivational activation, gender,
and political ideology are explored in response to these disgust-elicitors, as
well as content featuring opposing political viewpoints and gay male
characters.
The Impact of Norms on Player Behavior - by Travis Ross
Research regarding player motivation in video games has
typically focused on how the content of games taps intrinsic and extrinsic
motivations. However games have become shared social experiences, and so it is
important to understand how the social context contributes to the perceptions,
attitudes, and behaviors of players. Research in sociology and economics has
identified that norms serve a number of roles in social/cultural interaction.
They can provide information and/or carry expectations of what is, or is not,
socially acceptable.
Research also indicates that norms are sensitive to
contextual factors such as the network connections, incentive structures, and
framing, so therefore only have salience under certain conditions. Beyond their
interesting cognitive and economic consequences, norms can provide game
developers with a plausible motivational tool. However, if this is to be the
case then norms must be understood at both the individual and
societal-level. Research at an
individual-level should identify conditions where norms will have an impact and
contexts where norms are a better solutions than other motivational features.
At the societal-level research should examine if and how the norms of an online
social system can be changed, and if early adoption and information cascades
can lead a community to a preferred outcome. This talk will discuss early
results from Travis' Dissertation, which examines the impact of norms on player
behavior.
Bios:
Eliot R. Smith, Ph.D., is Chancellors Professor of
Psychological and Brain Sciences at Indiana University, Bloomington. His research
interests include the emotions that people experience when they identify with
social groups and their role in intergroup behavior; the cognitive processes
and representations involved in perceiving other people and groups; and
embodied and socially situated cognition.
His research has been recognized by the 2004 Thomas M. Ostrom Award for
lifetime contributions to social cognition, as well as the 2005 Theoretical
Innovation Prize from the Society of Experimental Social Psychology
(SPSP). He is Editor of *Journal of
Personality and Social Psychology:
Attitudes and Social Cognition*. Website:
Bridget Rubenking is a PhD Candidate in the Department of
Telecommunications at IU. Her research explores the relevant individual
differences of media consumers and the content and structural features of media
that influence cognitive and emotional processing of media, as well as attitude
change and discrete behavior outcomes.
Travis Ross is a Ph.D. Candidate in the Joint Ph.D.
Program in Telecommunication and Cognitive Science at Indiana University. He
focuses on two research paths. The first examines the motivational aspects of
design - particularly decision structures in game and interface design.
The second examines how social and institutional forces
shape behavior via social norms, rules, and laws.
Media Arts & Sciences Speaker Series
Every Friday
12:30-1:45pm
RTV 180
full info & schedule: http://www.indiana.edu/~telecom/news/t600.shtml
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