Johanna Blakley, PhD
Deputy Director, The Norman Lear Center at USC
Monday, Feb. 21st, 4:30pm
Whittenberger Auditorium, IMU
Digital technology has enabled new modalities of innovation in every industry, but it has also taken a toll. Industries with strong copyright protection (music, film, TV, publishing) are finding it hard to compete in the digital marketplace: how do you protect your creative output when amateurs can make perfect copies with the click of a button? While it may be tempting to believe that increased copyright protection is the only thing that can save these industries (and the struggling artists within them) the example of the fashion industry suggests otherwise. Blakley presents her research on the fashion industry and several other “low-IP” industries that treat their creative output as a commons - shared resources that can be freely reused, recreated, and recombined.
About the speaker: Johanna Blakley’s work explores how entertainment interacts with our political, commercial, and social habits. She is especially interested in the surprising effect of intellectual property rights on innovation, and has presented these finds at prestigious venues such as TED/USC and TED/Women conferences. She works across a huge variety of media platforms: producing for the web on a large scale, conducting gaming research, coordinating events for film festivals and executing consumer research on entertainment and politics. She also lectures at USC where she helped to develop their masters program in Public Diplomacy.
Sponsored by: The Office of the Provost, the Initiative on the Humanistic Study of Innovation, the Office of the Vice President for Engagement.
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