Speaker: Sri Kalyanaraman (U of North Carolina, Chapel Hill)
Time & Place: Friday, Nov. 19, 2010, 12:30 to 1:45 pm, RTV 245
Title: Tailoring for New Technologies: Conceptual Premises and Empirical Advances
Although subsumed under various nomenclatures such as customization, personalization, and tailoring, the notion of matching media messages to some aspect of the self has attracted enduring attention from scholars in several disciplines. This talk, which is part of a book project, reviews a program of research on the psychology of Web-based customization. Kalyanaraman will discuss evidence from a series of experimental studies that shed light on many nuances of customization, including the identification of theoretical mechanisms, longitudinal effects, the role of individual differences, the importance of cultural psychology, among others, while also accentuating its deployment in diverse online venues (e.g., Web portals, news sites, e-commerce sites).
Sri Kalyanaraman is director of the Media Effects Lab and associate professor at the University of North Carolina’s School of Journalism and Mass Communication, with an adjunct appointment in the School of Information and Library Science. His primary research focuses on the psychology of human-technology interaction and information processing of persuasive health messages. Kalyanaraman’s research has been funded by both government (e.g., NCI) and industry (e.g., Janssen Pharmaceutica) and has been published in communication, health, and technology journals such as Journal of Communication, Media Psychology, Communication Research, Journal of Broadcasting and Electronic Media, Journal of Advertising, Journalism and Mass Communication Quarterly, Journal of Nervous and Mental Disease, AIDS Education and Prevention, Ethics and Information Technology, among others.
Kalyanaraman teaches courses in communication technology, human-computer interaction, experimental design and analysis, and media effects and processes.