Dr. Jae Kook Lee, School of Journalism assistant professor
Wednesday, March 10, 4:30pm
Ernie Pyle Lounge, 2nd Floor
Ernie Pyle Hall
This study tests two competing hypotheses explaining the role played by political knowledge on media effects, using a conceptualization of political knowledge as a measure of news reception. With a content analysis and 2004 ANES survey data, this study found that knowledge was a positive and better predictor of the magnitude of the agenda-setting effect at an individual level than classic media use items. Further, knowledge was found to mediate effects of interest on agenda setting.
Dr. Lee studied under Prof. Maxwell McCombs at the University of Texas at Austin, one of the originators of the agenda-setting theory.