Telecommunications Course

Telecommunications
T505 Media Organizations

Instructor: Mark Deuze; please feel free to contact for more
information
E-Mail: mdeuze@indiana.edu
Office: RTV Building, Rm. 319
Phone: 856-5884

The world of media is changing rapidly, or so it seems: audiences for
mass entertainment are dwindling, teenagers are more likely to blog than to ever read a newspaper, and job cuts in the US media industries are rampant as the production work gets outsourced internationally.
Yet at the same time more media gets produced and consumed all the time. Every year we spend more time watching TV and movies, playing
computer and video games, listening to music, following the daily news. Surely this must be a golden age for the media business?

This course explores this fascinating paradox by going deep inside the
organizations across all the media industries (including journalism,
advertising, marketing and public relations, film, radio, TV, music
and recording, computer and video games) that produce culture for our
global economy. Our focus is on understanding and analyzing the most
current paradigms and key debates within these industries regarding
financing, management, production, marketing and distribution of
content and experiences.

The Media Organizations course expects students not just to understand
and master the past and present of the ways media organizations
function and media careers are made. A significant part of the grading
in this course will be based on your ability to come up with new and
innovative ways to think about future strategies for media professionals and organizations. The literature for this course
focuses on academic and trade readings in the area of media production
and management, including works on design, the management of
creativity and innovation, legal and financial aspects, the economics
of production and use, labor issues and work rules, ethics, and
organizational communication.

In combining theories about media work, learning research methods for
understanding media organizations, and developing conceptual
strategies for media industries, students will learn all aspects of
theory and practice regarding the way media are made.

Mark Deuze
Department of Telecommunications
Indiana University, USA
Professor of Journalism and New Media
Leiden University, Netherlands
mail: mdeuze@indiana.edu
web: deuze.blogspot.com
phone: 18126069742