Abstract: Humans are materially embedded in a biotic community.Our perspectives on that community are necessarily anthropocentric andwholly political. Given these conditions, we use rhetoric tounderstand, influence, and define ourselves and our communities.Environmental rhetoric is alive and well in the climate movement.This movement is ideally suited to lead the shift from nimby to niaby,because nobody's backyard is immune from climate change. I willexplore the development of this movement by focusing on rhetoricalstrategies used as Step It Up has morphed into 1 Sky: Where Step It Uporganizers issued "an invitation to help start a movement," 1 Skyproclaims its goal to "amplify and reinforce the powerful work of thegrowing movement across this country." This young movement suggestshow our rhetorical practices may enliven and enrich our relations withother humans and with extra-human members of the biotic community.
Bio Note: Tarla Rai Peterson holds the Boone and Crockett Chair in Wildlife Conservation and Policy at Texas A&M University, where she is a Professor in the Department of Wildlife and Fisheries Sciences. Her research focuses on the intersections between communication, environmental policy, and democracy. Her research goal is to provide a theoretically rich analysis of environmental policy that is useful to those who seek to transform the ways humans inhabit the planet. Tarla has published the results of her research in Sharing the Earth: The Rhetoric of Sustainable Development (1997, University of South Carolina Press), in her edited collection: Green Talk in the White House: The Rhetorical Presidency Encounters Ecology (2004, Texas A&M University Press), as well as in scholarly journals such as Agriculture and Human Values, Communication and Critical/Cultural Studies, Conservation Biology, Ecological Modeling, Environmental Practice, Environmental Values, The Quarterly Journal of Speech, Journal of Applied Communication Research, Journal of Wildlife Management, as well as several book chapters, and symposium proceedings. Tarla earned both M.A. and Ph.D. from Washington State University.